Principles of Marketing - Product Promotion

The whole class came together for this project and created a complete marketing strategy for a product. We chose the work of our classmate Mike Decker who makes stone jewelry and carvings. We branded his line as Crua Stone, flushing out ideas for his vision, mission, and even his SWOT analysis. We worked together with Etsy, creating an Etsy shop with a banner, product descriptions, packaging, and detailed product photos. While serving small roles in the overall project creation, I managed the writing team that edited Mike's script for his promotional video: